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Closing our biggest on-page gap before next season's launch
Generated April 2026 — Please verify each row before we publish to the feed
One of our biggest on-page gaps right now is accurate Fit info on product detail pages. Customers can't tell from our pages how a jacket actually fits — slim? relaxed? true to size? This is confirmed by customer data as a major driver of returns and sizing confusion, especially in the US. It also hurts us in Google Shopping, where missing fit and sizing attributes mean our products lose out on structured data that competitors surface.
As part of the Google Shopping feed data enrichment project, we spotted two major gaps: Fit Type and Size Guidance. This info needs to exist on the PDP first, so we can then add it to the shopping feed and product schema.
67,000 support conversations about sizing in the last 2 years (56% of all product questions). 1,901 product reviews with explicit sizing feedback. 71k+ Intercom threads growing 80%+ year-over-year. This is our single largest CX cost driver.
Add accurate fit type (Regular, Relaxed, Boxy, Slim, Baggy) and size guidance (True to size) to the PDP and Google Shopping feed for all ski jackets and pants. This report maps every value and flags conflicts for verification.
Verify the proposed fit values against the actual garments — especially the 5 products where our sources disagree. Download the checklist spreadsheet below, fill it in, and send it back. We'll publish to the feed once everything is validated.
This report presents our proposed fit values with supporting data. To verify, download the checklist spreadsheet and mark each row as verified or suggest corrections.
4 sheets: Jackets, Pants, Size Guidance, Additional Attributes. Yellow rows = conflicting data, needs close review.
Based on 1,901 verified customer reviews where sizing was explicitly mentioned.
Analysis of ~118,700 customer-initiated product conversations. Size & Fit is the #1 topic at 56% of all product conversations (~67,000). This data directly informs why accurate Fit Type and Size Guidance values in the feed matter.
| # | Question Type | Volume | Feed Impact |
|---|---|---|---|
| 1 | "What size am I?" | Highest | Size Guidance value helps AI agents answer faster |
| 2 | Height/weight recommendations | Very high | True-to-size signal reduces need for human agent |
| 3 | Fit Finder tool broken/not loading | High | Feed data provides fallback when tool fails |
| 4 | Wrong size received / doesn't fit | High | Better fit labels could prevent wrong purchases |
| 5 | Size exchange requests | High | Direct cost of inaccurate sizing info |
| 6 | Between two sizes | Medium | Fit Type value helps customers self-serve the decision |
| 7 | "Is it baggy or slim?" — Fit style preferences | Medium | Direct feed match This is exactly what Fit:Fit Type answers |
| 8 | Kids/teens sizing | Moderate | Not addressable via feed |
| 9 | Short/tall/inseam length | Moderate | Not addressable via these two attributes |
| 10 | Layering & cross-gender sizing | Moderate | Fit Type (Relaxed = more layering room) partially helps |
Support agents have been answering fit questions with these classifications. This is the language customers already hear — and what we should match in the feed.
"Here's a breakdown of the different fits: Blizzard W: Relaxed Fit, Tigress W: Skinny Fit, Con W: Slim Fit, B.I.G W: Baggy Fit, Notorious B.I.B: Regular Fit, Iconic W: Regular Fit"
This is shared hundreds of times per week. If Fit Type is in the Google Shopping feed, AI shopping agents can surface this without human intervention.
"Are your jackets true to size or do they fit oversized?"
"Hi, are the pants normally regular fit or slim?"
"I want a baggy look. What style should I go for?"
"Which ski pants are slim or regular fit? Not relaxed or baggy"
"Is the Doom jacket a baggy fit?"
"Hello! Are your clothes already oversized or should I look for a bigger size?"
"What is your trim fitting pant? I have skinny legs and don't like baggy"
"Is the ARCH line baggy or slim fitting?"
Analysis of 1,901 verified product reviews for ski jackets and pants across both brands. Of these, 511 explicitly mentioned sizing (27%), and 114 filed a sizing complaint that led to an exchange or return.
Pants generate 1.5x more sizing complaints than jackets despite fewer total reviews. Pants sizing is the bigger pain point.
2:1 ratio of "too large" vs "too small". Products overwhelmingly trend large when sizing is off.
Despite Montec having fewer total reviews (768 vs 1,133), it generates more sizing complaints — proportionally ~2x the complaint rate.
Based on reviews where customers explicitly mentioned sizing. Models with fewer than 5 sizing mentions excluded.
| Model | Brand | Reviews | True to Size | Runs Large | Runs Small | Signal |
|---|---|---|---|---|---|---|
| Fawk (J+P) | Montec | 258 | 53 (60%) | 28 (31%) | 7 (7%) | Trends large |
| Adept (J+P) | Dope | 132 | 15 (42%) | 11 (31%) | 9 (25%) | Mixed — trends large |
| Dune (J+P) | Montec | 182 | 39 (65%) | 16 (26%) | 5 (8%) | Trends large |
| Iconic | Dope | 100 | 20 (62%) | 9 (28%) | 3 (9%) | Trends large |
| Doom (J+P) | Montec | 190 | 25 (60%) | 9 (21%) | 7 (17%) | True to size |
| Con W | Dope | 87 | 27 (72%) | 9 (24%) | 1 (2%) | True to size |
| Blizzard (J) | Dope | 180 | 23 (69%) | 9 (27%) | 1 (3%) | True to size |
| Moss W (J) | Montec | 72 | 17 (70%) | 3 (12%) | 4 (16%) | True to size |
| Yeti (J) | Dope | 87 | 13 (81%) | 3 (18%) | 0 (0%) | True to size |
| Rank | Product | Complaints | Primary Issue |
|---|---|---|---|
| 1 | Montec Dune W (Pants) | 11 | Runs large — "order at least one size smaller" |
| 2 | Montec Fawk W (Pants) | 10 | Runs large — "S pants were a bit big, XS fit better" |
| 3 | Dope Con W (Pants) | 7 | Runs large — "should have trusted the fitting table" |
| 4 | Montec Fawk (Pants) | 6 | Runs large — "XL too big, L is perfect" |
| 5 | Dope Adept (J+P) | 5 | Mixed — both large and small reports |
66 reviews explicitly commented on their fit preference. Key themes:
Most common on Spartan, Yeti, and Annok. Customers choosing these models want the oversized look: "10/10 baggy fit", "fitted well if you want a spacious model"
Most common on Con W, Dune W pants, and Moss W. Customers appreciate the slimmer cut: "pretty snug fit, nice slim cut all the way down", "fit like a glove"
Most common on Doom, Fawk jacket, and Yeti. The "goldilocks" fit: "nice relaxed fit", "roomy but not too wide", "comfortable and casual fit"
Montec Fawk Pants — "Despite my 1.8m and 94kg the XL pants are too big for me. Size L is perfect."
Montec Dune W Pants — "Ordered S but experienced them very tight over the thighs, then ordered M and they felt like two sizes larger than S."
Montec Moss W Jacket — "I usually wear M but had to send back the S because it was too big."
Dope Blizzard Jacket — "Great jacket. Fits perfectly as expected based on the size chart."
Montec Doom Jacket — "Excellent jacket and value for money, nice relaxed fit. I took the same size as normal."
Montec Dune W Jacket — "A little tight at the elbows. Unfortunately too small hood as I cannot have it over the helmet."
Beyond Fit Type and Size Guidance, two more product_detail fields would directly deflect high-volume support questions. Both have data available in the FW25/26 production sheets.
| Value | Applies To |
|---|---|
| Helmet-compatible (Storm Guard) | Adept, Akin, Blizzard Front Zip, Spartan (all), Vertex, Puffer, Legacy, JT Spartan, Fawk, Doom, Dune, Arch, Moss, Oracle, Morpheus, Virago |
| Standard (Weather Guard) | Blizzard Pullover, Yeti, Cyclone |
Feed format: Features:Hood Type:Helmet-compatible
| Value | Dope | Montec |
|---|---|---|
| Full Zip | Adept, Akin, Blizzard Front Zip, Puffer, Vertex, Spartan (all), JT Spartan | Fawk, Doom, Arch, Moss, Oracle, Morpheus, Virago |
| Pull Over | Blizzard Pullover, Yeti | Dune |
| Half Zip | Legacy, Cyclone | — |
| Side Zip | — | Doom, Dune (2-way side zip) |
Note: Doom and Dune have asymmetrical/side zips — production sheet says "2 way Side Zip". Could use Side Zip or Asymmetrical Zip as the value.
Feed format: Product Type:Closure Style:Full Zip
These 5 products had different fit information depending on the source. The production feature sheet (Nov 2025) is treated as authoritative, but the discrepancies suggest these should be physically verified before going into the feed.
| Product | Source 1: Lookbook / Description | Source 2: Production Sheet | Current Value in Report | Why It Matters |
|---|---|---|---|---|
| Dope Vertex Jacket | Boxy 25/26 Lookbook listed it alongside Spartan (Boxy) in the Freedom category |
Relaxed Production feature sheet FW25/26 |
Relaxed | The lookbook groups Vertex with Spartan (Boxy), but production says Relaxed. These are different silhouettes — which does the actual garment match? |
| Montec Oracle Jacket | Regular Product description emphasises "freedom of movement" and lightweight shell — typical Regular language |
Relaxed Production feature sheet FW25/26 |
Relaxed | Description reads like a Regular fit jacket, but production classifies as Relaxed. New style — no customer reviews to cross-check yet. |
| Montec Morpheus Jacket | Regular Described as "super lightweight", "comfortable and versatile" — no relaxed/oversized language |
Relaxed Production feature sheet FW25/26 |
Relaxed | Same pattern as Oracle — description suggests Regular, production says Relaxed. New style, no review data available. |
| Montec Fawk Pants (Bib) | Relaxed Product description says "baggier fit lower down provides more space and comfort" |
Regular Production feature sheet FW25/26 |
Regular | Description explicitly says "baggier fit" but production classifies as Regular. Also has the highest "runs large" signal in reviews (35%). Could the description be misleading? |
| Montec Dozer Pants (Bib) | No data New style — not in any previous catalog or review data |
Relaxed Production feature sheet FW25/26 |
Relaxed | Brand new product with zero external data points. Production sheet is the only source. Verify the garment matches the classification. |
Fit types from the official 25/26 lookbook. All jackets recommended as "True to size" based on review data.
| Model | Style | Fit Type | Size Guidance |
|---|---|---|---|
| Adept | Full Zip | Regular | True to size |
| Akin | Full Zip | Regular | True to size |
| Blizzard Front Zip | Full Zip | Regular | True to size |
| Blizzard Pullover | Pull Over | Relaxed | True to size |
| Legacy | Pull Over (Half Zip) | Relaxed | True to size |
| Puffer Full Zip | Full Zip | Relaxed | True to size |
| Yeti | Pull Over (Softshell) | Relaxed | True to size |
| Spartan (+ Stripe, Sport, Spike) | Full Zip | Boxy | True to size |
| JT Spartan | Full Zip | Boxy | True to size |
| Vertex | Full Zip | Relaxed | True to size |
| Cyclone | Pull Over (Softshell) | Boxy | True to size |
Fit types from the official 25/26 lookbook.
| Model | Style | Fit Type | Size Guidance |
|---|---|---|---|
| Notorious B.I.B | Bib | Regular | True to size |
| Iconic | Pant | Relaxed | True to size |
| Vertex BIB | Bib | Relaxed | True to size |
| Blizzard Pants | Pant | Relaxed | True to size |
| Con (Women only) | Pant | Slim | True to size |
| Big / JT Big | Pant | Baggy | True to size |
Fit types confirmed by production team (FW25/26 feature sheet, Nov 2025). Virago and Dozer jackets not in production sheet — likely carryovers, fit inferred from descriptions.
| Model | Style | Proposed Fit Type | Size Guidance | Rationale |
|---|---|---|---|---|
| Fawk | Full Zip | Regular | True to size | Classic all-mountain zip-through, standard silhouette |
| Doom | Full Zip | Regular | True to size | Same DNA as Dune with full zip, standard technical jacket |
| Dune | Pull Over | Regular | True to size | Standard anorak, no oversized/relaxed language in descriptions |
| Moss | Full Zip | Slim | True to size | "Form-fitting cut", "cropped shorter", "ditch the baggy look" |
| Oracle | Full Zip | Relaxed | True to size | Production confirmed: Relaxed fit |
| Morpheus | Full Zip | Relaxed | True to size | Production confirmed: Relaxed fit |
| Arch | Full Zip | Relaxed | True to size | "Oversized drop-tail design", roomy construction |
| Virago (Women only) | Full Zip | Oversized | True to size | Explicitly "oversized parka fit and extended drop" |
| Dozer | Full Zip | Regular | True to size | Limited description data — defaulting to Regular |
Fit types confirmed by production team (FW25/26 feature sheet, Nov 2025). Added Dozer (new style, not in original report).
| Model | Style | Proposed Fit Type | Size Guidance | Rationale |
|---|---|---|---|---|
| Fawk | Bib | Regular | True to size | Production confirmed: Regular fit (despite "baggier" lower description) |
| Kirin | Pant | Regular | True to size | "Same signature Montec cut" as Fawk, standard pant style |
| Arch | Bib | Relaxed | True to size | "Roomy and supremely comfortable", "ergonomic cut" |
| Dune | Pant | Regular | True to size | "Perfect balance between baggy and fitted", "slimmer cut on thighs" |
| Dozer | Bib | Relaxed | True to size | Production confirmed: Relaxed fit (new style) |
| Attribute | Possible Values |
|---|---|
| Fit:Fit Type | Regular Relaxed Boxy Slim Baggy Oversized |
| Sizing:Size Guidance | True to size Runs slightly large Runs slightly small |